Meta 2026 rules: why custom bots beat “AI friends”
Since January 2026 open AI chats on WhatsApp Business API are banned. Narrow process automation wins.
From 15 January 2026 Meta banned general-purpose AI bots on WhatsApp Business API. Allowed flows are specific business tasks: support, booking, order status. “AI friends” and open-ended chit-chat are out of policy.
For SMBs that is good news. No-code “smart chat” builders are sharply constrained. Value shifts to custom logic: a webhook server, a scenario for your process, a leads database.
Quarksoft PRO builds exactly those bots on a Python backend — no vague “digital transformation” pitch, with a clear outcome: the lead is not lost, the owner gets notified.